Journal article
How Covid-19 Affected Entrepreneurship Prosperity Process In The Digital Economy: A Case Study Of Middle East


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Publication Details
Author list: Laith T. Khrais, Thana A. Azizi
Publisher: Allied Academies
Publication year: 2021
Journal: International Journal of Entrepreneurship
Volume number: 25
Issue number: Special Issue 3
Start page: 1
End page: 9
Number of pages: 9
ISSN: 1099-9264
Web of Science ID:
PubMed ID:
Scopus ID:
eISSN: 1939-4675


The
research paper focused on exploring how Covid-19 affected

entrepreneurship in a digital economy using the
case study of Middle East. The pandemic

disrupted entrepreneurship and business activities
by creating challenges and opportunities in

the digital economy. In the digital economy, the
majority of the businesses migrated and adopted

online business and entrepreneurship activities to
sustain the economic growth of Middle East.

To assess ways through which the pandemic has
affected entrepreneurship in the Digital

Economy of Middle East. The study adopted the qualitative
method for data collection and

analysis. In this regard, purposeful sampling was
used to select participants before interviews

were administered to collect data. The collected
data was analyzed through the thematic method.

The pandemic led to the increase in the use of
technologies for entrepreneurship purposes, thus

increasing awareness and improvement of the
digital economy. The digital economy in Middle

East has experienced a revolution creating
transformations for entrepreneurship to adopt

alternative methods to undertake business. In this
regard, the outbreak of the Covid-19 pandemic

has forced various entrepreneurs in the digital
economy in Middle East to shift from traditional

marketing and working styles to online digital
marketing. As a Result, the pandemic affected

entrepreneurship, causing them to adopt the
digital economy for survival. 


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Last updated on 2021-19-09 at 09:33