Article de journal
Social Media For Business - The View of Young Entrepreneurs

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Détails sur la publication
Liste des auteurs: Dr. S.Shanmugasundaram, Dr Mohammed Emad Al- Shaikh
Année de publication: 2021
Numéro du volume: 44
Numéro de publication: 1
Page d'accueil: 30
Dernière page: 37
Nombre de pages: 8
ISSN: 22496661
Web of Science ID:
Scopus ID:
URL: -

Social media marketing is the process of
engaging in social media platforms for advertising. In this internet era, getting
involved into social media marketing has turned to be mandatory for all
businesses. This study has been conducted among young entrepreneurs in order to
understand their perception towards social media marketing and its impact in
businesses. Primary data has been collected from 75 respondents who are
entrepreneurs below 35 years of age. Convenience sampling technique has been
employed, Cronbach’s Alpha reliability coefficients- 0.857, Statistical tools used
include One Sample  T Test, Independent
Sample T Test, One way ANOVA and Chi-Square for reporting the results. This
article shall help us in understanding the most preferred social media platform
and form of  social media advertisements for
young entrepreneurs along  with their
views towards various dimensions of social media marketing

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Dernière mise à jour le 2021-09-12 à 11:09